Extensis Releases New Digital Asset Management Best Practices Guide

Guide provides businesses with a framework for selecting a DAM system and best practices for implementing and maximizing DAM

Extensis® today released a Digital Asset Management Best Practices Guide, designed for companies at various stages of digital asset management implementation.

For companies who are considering a Digital Asset Management (DAM) system, the guide lays out a framework for selecting a system, including:
    • Who to involve in identifying criteria, decision making and rollout
    • How to set up the system for success from the start
    • Steps to help develop selection criteria, including workflow discovery and infrastructure analysis.
    • A framework for developing selection criteria
    • A tool for calculating ROI
    • Tips for evaluating systems
    • Insights on cloud vs on premise systems
    • Advice on selecting third party consultants


For companies who are looking to implement a DAM system, maximize their current system, or simply find more efficient ways to manage their digital assets, the guide provides companies with best practices for:

    • Defining an efficient workflow
    • Creating folder hierarchies
    • Creating and using naming conventions
    • Defining a metadata schema
    • How to approach keywords
    • And more

    The guide is filled with real-world samples, with tools including an ROI Calculator and Metadata Planning Tool.
    To download the new DAM Practices Guide, visit URL.

    About Extensis’ DAM Solution: Portfolio
    With the explosion of digital assets and media over the past decade, companies across the globe are facing an increasing issue with how to keep them organized, accessible and everyone using the right versions. Inefficiencies are growing, with companies losing time and money trying to locate files. Portfolio ensures users have immediate access to the correct files in the desired format in a central location. It is the only digital asset management solution that is affordable, simple to use, can be setup within a day, and provides everything organizations need to get started right out of the box. As a standards-based platform that works with other systems and existing workflows, Portfolio provides a single place to for teams to locate important files with consistent metadata information using a web browser or Mac and Windows desktop applications. Portfolio is ideal for anyone with large collections of images, videos, and marketing collateral.

    About Extensis

    Celebrating 20 years in business, Extensis® is a leading developer of software and services for creative professionals and workgroups. Their solutions streamline workflows, securely manage digital assets and fonts, and control corporate typographic branding. Used by hundreds of Fortune 5000 companies, Extensis’ award-winning server, desktop, and web service products include: Portfolio Server® for digital asset management, Universal Type Server® for server-based font management, Suitcase Fusion™ for single-user font management, and the WebINK® web font rental service. Founded in 1993, Extensis is based in Portland, Oregon, and the United Kingdom. For additional information, visit www.extensis.com

    © Celartem, Inc. d.b.a. Extensis All rights reserved. EXTENSIS, WebINK, Suitcase Fusion, Portfolio Server, Portfolio Flow and Universal Type Server are trademarks or registered trademarks of Extensis in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Extensis or other respective owners.

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